PRINTABLE RESUME

Experience

SOCIAL MEDIA CURATOR

In and Out Studio // October 2022 - Current

. Community management: posting and monitoring on social media channels
. Planning and designing social media content
. Copywriting for content on different channels (Instagram, Facebook, LinkedIn)
. Measure and report performance of social media profiles (Key Performance Indicators)

BRAND DESIGNER

Freelance // March 2021 - Current

. Develop complete brand identities for different clients from logos to packaging concepts.  

SOCIAL MEDIA STRATEGIST AND MANAGER

Freelance // March 2021 - Current

. Using my experience, I work to create intensive social media strategies for clients as well as managing and mantaining an active social media presence

COMMUNITY MANAGER

Llama Studio // Feb. 2020 - March 2021

. Manage social media for clients, such as La Manual Alpargatera, an iconic espadrille workshop that has been in Barcelona for 80 years.
. Assist in execution of marketing projects and campaign from concept through completion
. Designing and branding of Llama Studio (logo, color, etc.)
. Assisted with photo shoots and editing of product images for clients

FREELANCE MUSIC AND ART WRITER

Miami New Times // Sept. 2018 - Aug. 2019

. Pitched and developed story ideas (from interviews to editing) that revolved around music, art and culture in South Florida.

MARKETING MANAGER

DEFY Culture // Aug. 2016 - Aug. 2019

. Managed social media for clients, mainly Anheuser-Busch brands, such as Beck’s beer.
. Assisted in execution of marketing projects and campaigns from concept through completion.
. Assisted in developing and brainstorming creative programs and design concepts that met the business objectives of the organization/client and advanced brand strategy.
. Generated presentations and budgets for campaigns, projects, pitches, and proposals.
. Assisted in maintenance of website, marketing database, email, and social media presence.
. Measured and reported performance of digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators).
. Assisted with the planning, design and execution of events and experiential activations. . Oversaw hiring and scheduling of event production teams and vendors.

FREELANCE MUSIC WRITER

Prism Creative Group // Sept. 2016 - Feb. 2018

. Created and developed story ideas that concentrated solely on music.
. Reviewed, covered and photographed music events throughout Miami, including local shows and music festivals . Curated designated weekly post series.

ARTIST MANAGER

Swamp Records // Jan. 2015 - May 2016

. Led and organized a team for Gainesville Indie Funk/Rock band, Flat Land
. Oversaw marketing, press, digital marketing/social media, A&R/booking and graphic design within the Flat Land team.
. Worked as part of Swamp Records, the University of Florida’s student-run record label, which has successfully exe- cuted and planned several music events, including the annual Swamp Records Showcase, which has brought in 1,000 guests, along with facilitating press and managing artists.
. Implemented a social media campaign that placed Flat Land in first place ahead of almost 800 competing bands and won them a spot to perform on the main stage of Okeechobee Music and Arts Festival.
. Accompanied band to Okeechobee Music and Arts Festival as band manager where I served as a liaison between artist relations and the band.
. Developed an image and social media presence for the band to gain further exposure and to solidify their brand.

PUBLIC RELATIONS AND MARKETING SPECIALIST

Future Music Makers // Aug. 2015 - May 2016

. Developed and oversaw marketing and social media campaigns and press for first Future Music Makers benefit show, which raised over $2,000 for music scholarships.

CAMPUS REPRESENTATIVE AND INTERN

III Points Music Festival // July 2015 - October 2015

. Worked with the festival staff to help plan and develop creative strategies to execute the festival and also assisted in promoting.
. Assisted in developing and carrying out a social media strategy during festival
. Managed social media accounts through the entirety of the three day festival
. Responsible for promoting the music festival in Gainesville along with a team from the University of Florida and Santa Fe College.
. Spearheaded a successful music event that brought artists from Miami to Gainesville to promote the festival.

REPORTER AND EDITOR

WUFT News // Aug. 2014 - Dec. 2014

. As a writer, I successfully pitched and pursued several stories from the 19 counties in Alachua County that included the breaking story of the addition of head football coach, Jim McElwain to UF along with covering the press conference that followed.

. Was responsible for reviewing and editing submitted work to ensure all aspects of the story met the WUFT criteria.

PROGRAMMING AND PROMOTIONS INTERN

iHeart Media // May. 2014 - Aug. 2014

. Worked with rock radio personality, Doc Reno, to create content for his blog that created audience engagement 

. Managed his social media accounts and was responsible for producing content and interacting on each platform.

. Assisted at events and engaging consumers to promote the local radio stations in South Florida

STRINGER WRITER AND PHOTOGRAPHER

The Independent Florida Alligator // Aug. 2013 - Dec. 2014

. Wrote and produced stories and photos for the student-run newspaper

REPORTING INTERN

The Miami Herald // Aug. 2011 - June 2012

. Worked with senior reporters in the Neighbors Section and assisted in all aspects of story development and 

  wrote a profile piece for publication.

Skills

Languages

• Spanish - Fluent / Native

Social Media

• Instagram

• Facebook

• Twitter

• Pinterest

Adobe Creative Suite

• Photoshop

• Illustrator

• InDesign

Microsoft Office

• Word

• Excel

• PowerPoint

Education

CIPSA Escuela Informática

Master in Graphic Design // September 2021

BAU, CENTRO UNIVERSITARIO DE DISEÑO DE BARCELONA

Postgraduate Degree in Communication and Digital Content Creation // June 2020

university of florida

Bachelor's of Science in Journalism // May 2016